Who we are
Luca Institute LLC (“Luca Institute”, “we”) runs this site and the LUCAsmile course. For any question about your information, contact Janet Staples, our enrollment manager, at janet@lucaaesthetic.com or (801) 589-9774.
What we collect
- When you ask for the tuition: your full name, email, mobile phone, where you practice, the class you chose, the language of the page, and the campaign tags in the link that brought you here (for example, which post or ad).
- When you text, call or email Janet: what you send her.
- When you visit: the company that hosts the site receives your IP address and browser details to deliver the pages. We use the IP address to stop repeated automated sends of the form.
- If you accept cookies: how you use the site, through Google Analytics and the Meta pixel (see “Cookies” below).
How we use it
- To show you the tuition and the ways to pay.
- So Janet can answer you and follow up about the course by text, phone or email.
- To manage your reservation and send you what you need before the course.
- To learn which posts and ads bring dentists to the site.
Text messages
If you give us your mobile number, Janet may text you about the course. Reply STOP, or tell Janet, and we stop. Message and data rates may apply.
Who we share it with
We do not sell your personal information. We share it only with the services that help us run the course:
- HighLevel, where we keep enrollment contacts;
- Resend, which delivers the email that tells Janet about your request;
- our email provider, where Janet receives your request and your emails;
- Vercel, which hosts this site;
- Affirm, Klarna and our payment processor, when you pay;
- Google Analytics and the Meta pixel, only if you accept cookies.
If you join the follow-up WhatsApp group, its other members and WhatsApp see your phone number.
We may also disclose information when the law requires it.
Cookies
The site keeps a few small items in your browser:
- li_tuition, a cookie that keeps the tuition visible after you ask for it. It holds only the class you chose, lasts 180 days, and is needed for the site to work.
- li_utm, which remembers the campaign tags of the link you came from until you close the tab, so they can go with your tuition request. It is kept in your browser’s session storage, not in a cookie.
- li_consent, a cookie that remembers your cookie choice for 12 months.
- Google Analytics and Meta pixel cookies, only if you accept them. They measure visits and which ads work.
Whenever the site asks for your cookie choice, you can change it at any time with the cookie settings link at the bottom of every page.
How long we keep it
We keep your details while we may still be in touch about a course, and as long as our tax and accounting records require. Ask us and we delete what we do not need to keep.
Your choices
You can ask to see, correct or delete your information, or to stop hearing from us, by writing to janet@lucaaesthetic.com. Depending on where you live (for example California, the European Union or Brazil), the law may give you more rights, and we will honor them.
Security
Your details travel encrypted (HTTPS) between your browser and the site. No method of sending or storing data is completely secure.
Children
The course and this site are for dental professionals. They are not meant for anyone under 18.
Changes to this policy
We post any change here, with a new date at the top.